Online gaming group Gamesys have appointed Michael Braga as Managing Director of marketing company, Mice and Dice Ltd.
Mice and Dice, formerly known as Gamesys Marketing Support Ltd., fulfills marketing services for and on behalf of Profitable Play (PPNV), operator of top UK gaming site Jackpotjoy.com. These services include identifying potential partnerships and media arrangements, supporting customer acquisition and retention and serving the customer base through support facilities.
Braga was previously COO of Carmen Media Group Ltd, Gibraltar Marketing Operations Division, where he was responsible for foreign language online casinos and English sportsbook operations. Prior to that, Braga spent 15 years involved in senior management roles with several multinational PLC in industries including consumer banking, healthcare and marketing services.
As Managing Director of Mice and Dice, Braga will be responsible for a team of 40 people with a brief to execute and deliver the operator’s strategy around creating new and innovative routes to market as the gaming product moves onto multiple platforms and territories. Braga will also be responsible for consolidating expertise in core markets through identifying further partnerships and innovative use of different media platforms.
Michael Braga said the creation of his new role and the setting up of Mice and Dice signalled an exciting period for the company:
“Just as Gamesys has always been at the forefront of gaming technology, and Profitable Play at the cutting edge of consumer gaming, Mice and Dice aim to be the last word in marketing in our industry. With the UK’s number one online gaming site, and especially the top online bingo game to promote and develop, we’re going to be making sure our marketing activity continues to leave the competition standing.”
