Profitable Play have this week cemented the market leading status of their consumer site Jackpotjoy.com with the signing of two major new deals, with Bananalotto.co.uk and LuckySurf.co.uk.
Bananalotto.co.uk is the UK’s longest established free daily lottery site, with over 860,000 players in this country, and 2.9 million across Europe. The deal is for a white-label version of Jackpotjoy.com, to be promoted across the bananalotto site through banners, integrated links and other tools, and via email newsletters to all players.
Chris Reynolds of Bananalotto.co.uk said:
“It has become very clear to us over the last few years that Jackpotjoy.com is at the forefront of innovation in developing new & exciting games, which we know our players will respond to and enjoy. We are extremely keen to promote our new links with Jackpotjoy.com, and anticipate a long and profitable relationship.”
LuckySurf.co.uk is part of the LSF Network, established in 1999 and operating more than 10 online lottery, with more than 13 million subscribers across Europe. The LuckySurf site features a daily chance to win $ 1,000,000 and has thus far had four $1-million winners. LuckySurf will be promoting their new Jackpotjoy Instant-win site via scratchcards, banners and permanent site presence.
Gildas Duchesne, Director of Interactive Media Properties, LSFnetwork Europe, commented:
“By partnering with Gamesys, and launching a white-label version of JackpotJoy on LuckySurf.co.uk, we will continue offering added value to our players by providing them one of the most reliable and best of entertainment technology available on the market as well as providing consumers with a compelling game play experience.”
These deals are the latest in the continuing success of Jackpotjoy.com. The site, which is now recognised as home to the UK’s most popular online bingo game, has now achieved the most consistent high Hitwise rankings in its sector, having been in the top 10 online gaming sites for more than a year, with competitors such as bingo.co.uk at number 38 in the rankings, Gala Bingo at 66 and Virgin Games at 149.
Michael Braga, who heads marketing operations for Jackpotjoy.com said:
“The hard work put in by Gamesys to make Jackpotjoy.com the UK’s first choice for online gaming is now paying off. Our Bingo game is now widely recognised as the biggest and best on the market, with Hitwise figures backing this up. Deals such as those we are announcing today, with Bananalotto and LuckySurf serve as recognition that we are the number one partner for sites looking to extend their online games offering.”
