Million-2-1 is the UK’s leading provider of fun, low-cost, prize entertainment games that people play through their mobile phones and online. They are pioneers of new, exciting formats such as How Lo?®, the reverse auction where the lowest unique bid is the winner and The Manchester Lottery, the UK’s first regional, SMS lottery. They not only promote their own games but partner with a growing portfolio of first-class organisations including , EMAP, Talksport, O2, Celador, Manchester United PLC, LiverpoolFC.TV, Arsenal FC and N.Brown Plc.

In 2008 Million-2-1 was acquired by US gaming company IGT.


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