LIVE IT Group, global ticketing provider, has announced the purchase of Fan Inc, a
specialist live event ticketing brand in an all share deal.
The deal allows LIVE IT to build on the long term working relationship developed with Fan
Inc and offer a greater level of service for customers.
Kenton Ward, CEO, of LIVE IT Group said, “We are delighted to welcome the Fan Inc team into LIVE
IT. Having worked together for more than two years, we recognised that the two companies could
deliver a better customer experience by combining our expertise.”
The LIVE IT GROUP offers full service ticketing to clients and also operates the Bookitbee brand, a
self service ticketing platform. The deal sees Mahesh Narayanan join LIVE IT as CCO who is joined by
the rest of the Fan Inc team.
“Fan Inc was exceeding expectations in client acquisition and retention and we wanted to ensure
that we continued to use the best technology and be involved in it’s evolution, so it seemed a
natural step to become a part of LIVE IT. Now we can combine our live event expertise and continue
to offer top level customer service to our clients with the knowledge that we are integrated with a
great ticketing system.” Mahesh Narayanan, former Owner & CEO of Fan Inc.
The business will now pool resources to invest in technology innovation and larger account
management teams with commitment to deliver world-class service across the live entertainment
About the new LIVE IT group (formerly Bookitbee Ltd)
With premises in London, Edinburgh and Kent, the Live IT Group brings together ticketing,
ecommerce and access control solutions as well as customer service and marketing strategy on
behalf of clients. LIVE IT Group sells tickets for over 10,000 UK events a year including Ultra Europe,
Defected, Black Deer Festival and We are FSTVL.