Kraftman eyes a comeback

Michael Kraftman, former deputy chairman of Tempo, the electricals retailer, is poised to stage a comeback with the launch of Optical Revolution, a chain of up to 200 optical stores.
Kraftman is testing the concept, which he hopes will revolutionise the market, in Colchester, Essex. The store offers a wide range of prescription lenses and designer frames at value prices. The key difference is that Optical Revolution does not offer eye tests.
“We are encouraging people to have their eyes tested elsewhere and bring their prescription to us,” he said.
He is convinced there is a massive untapped market for optical retailers who focus on providing quality lenses, along with fashion frames at value prices.
“The thinking now is that people should get their eyes tested every two years. If they are buying more than one pair of glasses, they may want to separate the test procedure from the buying experience and this would give us a unique edge,” Kraftman added.
This business is being set up with three other founding partners including Mike Nuttall, the former sales director of Phones4U, the mobile phone chain.

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